How to Know What XiaoHongShu Fans Are Saying About You

XiaoHongShu, also known as Little Red Book, is like a mix of Instagram and Pinterest, popular in China and among people worldwide. But if you’re not fluent in Chinese, you might wonder, “What are people actually saying about me?” Let’s break it down step by step and make it super easy for you to figure this out.

Use Translation Tools to Catch the Vibe

XiaoHongShu doesn’t have a built-in translation feature, but don’t worry—you can use third-party tools to help. For example, apps like Google Translate, Deepl, or interface translation extensions such as “Mate Translate” can make the text understandable. These tools allow you to translate comments, captions, or even the entire interface of the app.

Pro Tip: Deepl often understands context better than Google Translate, making it a great choice for more accurate translations. For instance, if a comment says “你的内容很引人且超帅,” Deepl might better interpret it as “Your content is very engaging and super cool.”

Practical Guide to Translation Tools

Google Translate: Easy to use and widely accessible. Paste the text or point your camera at text to get an instant translation.
Deepl: Best for nuanced translations, especially if the comments contain slang or cultural references.
Mate Translate: Great for translating directly on web pages or apps without leaving the interface.

Learn to Spot Keywords People Use About You

Even if you don’t know Chinese, spotting repeated words can tell you a lot. For example:

好看 (hǎo kàn) = Looks great
推荐 (tuījiiàn) = Recommend
酸辣甜 (suān là tián) = Trendy, spicy, fun (used for food or style)

These phrases are your “good vibes” signals. For example, if you’re a fashion influencer and see 好看 or 推荐 in your comments, it’s a sign your style is resonating with fans.

Use Screenshots for Visual Posts

Sometimes users post screenshots of your work or products in their feed. These might not include much text, but they’re still a big deal. Use apps like Google Lens to read any Chinese text in the image. Open the Lens app, snap a picture of the text, and it will translate it for you. For example, if someone shares a picture of your product with the caption “值得买,” Google Lens will translate it as “Worth buying.”

Check the Comments for Extra Love

Comments are often where the most specific compliments live. Fans might say your product is “worth every penny” or that your travel post gave them “inspiration.” Don’t skip this goldmine! Even short phrases like “666” mean “awesome” in internet slang.

How to Go Deeper

Here’s a simple way to dive deeper:

Use a translation tool to scan all comments on your posts. Look for recurring words.
Engage back with emojis or short responses like “Thank you” in Chinese (谢谢).
Save positive feedback to understand what works and use it as inspiration for future posts.

Get Insights Using Hashtags and Keywords

Search your name or your niche using hashtags (e.g., #travel or #beauty). See how others describe you. Sometimes, fans use specific tags like “天若有情天亦老” (a poetic way to express strong sadness or emotional depth). Understanding the context of these hashtags can give you insights into how people connect with your content.

Pro Tip: Make a list of 3-5 hashtags relevant to your niche. Regularly check them to find trending ideas and understand your audience better.

Connect with Fans by Responding

Once you understand what your fans are saying, reply to them! A simple “Thank you” or even a cute emoji goes a long way. This makes people feel appreciated and encourages them to say even nicer things about you. Use tools like Pleco if you want to write short responses in Chinese without worrying about grammar.

Why This Process is Worth It

Understanding your fans doesn’t just make you feel good. It helps you:

Create Better Content: You’ll know what people love and want more of.
Build Relationships: Fans love it when you engage back.
Grow Your Presence: When fans feel heard, they’re more likely to share your content.